Italy's domestic consumption
This page provides with data referred to domestic purchase of fluid milk in Italy.
Domestic purchase of Fluid milk
2008 ± % on 2007 2009 ± % on 2008 2010 ± % on 2009
Total purchase ('000 litres)
Total Fluid milk 2.406.637 +0,62% 2.405.770 -0,04% 2.441.690 +1,49%
Fresh Milk 603.266 +4,84% 619.869 +2,75% 632.607 +2,05%
AQ Fresh Milk 355.984 -5,12% 338.613 -4,88% 344.052 +1,61%
UHT Milk 1.311.030 -0,23% 1.307.634 -0,26% 1.314.271 +0,51%
Purchase of milk by distribution channel ('000 litres)    
Hypermarket 717.824 +5,92% 743.269 +3,54% 772.967 +4,00%
Supermarket 1.165.193 -0,01% 1.142.380 -1,96% 1.111.059 -2,74%
“Superettes” 135.852 -7,74% 149.879 +10,33% 170.775 +13,94%
Discounts markets 199.641 +7,22% 210.566 +5,47% 226.923 +7,77%
Traditionals retail 188.127 -12,63% 159.676 -15,12% 159.966 +0,18%
Purchase of milk by geographical area ('000 litres)    
North-West 595.869 -0,66% 580.238 -2,62% 594.677 +2,49%
North-Est 450.380 +1,90% 452.056 +0,37% 451.253 -0,18%
Middle of Italy + Sardinia 567.303 +4,84% 567.398 +0,02% 580.514 +2,31%
South Italy + Sicily 793.084 -1,95% 806.078 +1,64% 815.247 +1,14%
Source: ISMEA, Panel famiglie

ISMEA note: Since 2007 the difference between on one side the Total Liquid Milk and on the other side the summing of Fresh Milk, High Quality Milk and UHT Milk is due to the type of milk considered for the latter one including standard whole milk, standard semi-skimmed milk and standard skimmed milk.
In the Total Liquid Milk are included Functional and High Digestibility Milk.

Processed by CLAL